Data Lab

Tennis analytics, in depth

Explainers, methodology, and deep-dive analysis. The Baseline assumes intelligence but not expertise.

The Baseline exists because data without explanation is noise. Tennis analytics has its own vocabulary -- first-serve percentage, break point conversion, surface speed rating, return points won -- and each term carries assumptions that are rarely unpacked for the general reader. This section explains every metric we use, documents our methodology, and publishes the deep-dive analyses that require more space than a match report allows. We assume intelligence but not expertise: every concept is explained from first principles before the data appears.

“A first serve is a hypothesis. The data tells you if it was right.”

How we work: the analysis pipeline

1. Collection

Official ATP and WTA tour data, Grand Slam organiser statistics, ITF records, and historical archives. Supplemented with odds-market data from UKGC-licensed operators for contextual analysis.

2. Verification

Every statistic verified against at least two independent sources. Discrepancies flagged and resolved before publication. Historical data cross-referenced with tournament records.

3. Analysis

Surface-specific modelling, serve speed normalisation, break point pressure analysis. All methodology documented and reproducible. No black-box algorithms.

4. Publication

Every table wrapped in editorial context. Data presented with explanatory prose, not in isolation. Stories reviewed by at least two team members before publication.

Tennis analytics explained

What Is First-Serve Percentage?

First-serve percentage measures the ratio of first serves that land in the service box. Tour average is 62-65%. Higher percentage may indicate cautious serving -- the companion stat is first-serve points won.

Understanding Break Point Conversion

Break point conversion measures how often a player capitalises on opportunities to break the opponent's serve. Tour average is 40-42%. This stat is the strongest predictor of match outcomes.

Surface Speed Rating Explained

The ITF classifies courts on a 1-5 speed scale. Category 1 (clay) produces high bounce and slow pace. Category 5 (grass) produces low bounce and fast pace. Surface speed shapes every other statistic.

Return Points Won

Return points won measures how well a player handles the opponent's serve. Tour average is 36-39% on first serve and 48-52% on second. A return-dominant player can break serve more often.

Aces, Double Faults, and Risk

An ace is an unreturnable serve. A double fault gives the point away. Both are outcomes of serve aggression. The optimal balance depends on surface, match context, and opponent return quality.

The Ranking Points System

ATP and WTA rankings are rolling 52-week totals. A Grand Slam title is worth 2,000 points. Points from the same tournament drop off after 12 months, creating cycles of defending and accumulating.

Deep-dive articles

Methodology note

All Prelvox analysis uses publicly available data from official tennis sources. Where we supplement with odds-market data, this is clearly labelled. Our serve speed normalisation accounts for altitude, court speed rating, and ball type. Surface performance splits use a minimum threshold of 10 matches per surface to ensure statistical significance.

Our methodology documentation is updated quarterly. If you have questions about our statistical methods, or if you identify a discrepancy in our data, please contact us at hello@prelvox.co.uk.

Frequently asked questions

Official ATP and WTA tour data, Grand Slam organiser statistics, ITF records, and historical archives. Supplemented with odds-market data from UKGC-licensed operators for contextual analysis. All statistics verified against at least two independent sources.

No. We present historical data, statistical analysis, and editorial stories. No predictions, tips, or betting recommendations.

Prelvox verifies some data against odds-market data from UKGC-licensed operators. These partnerships fund the platform but do not influence editorial content.

Tennis data analysts, sports journalists, and biomechanics specialists. See our About page for the full team.

Reference with attribution ("Source: Prelvox"). Commercial use requires permission.

Match results within 4 hours. Rankings updated weekly (Monday). Grand Slam data updated after each round. Stories on editorial schedule.

“The break point conversion explainer should be required reading for every tennis fan. I'd been misunderstanding that stat for years.”

— X.

“The surface speed rating explainer finally made sense of why the same player can look invincible at Wimbledon and ordinary at Roland Garros.”

— Y.